Greg Gaffney - Marketing Director
Greg Gaffney joined Home Learning College in November 2004.
A dynamic, entrepreneurial and ambitious marketing professional, Greg has over 14 years marketing and advertising experience across a diversity of business and consumer service sectors, including Financial Services, eCommerce, Technology and Healthcare.
Customer-centric, highly analytical, results and ROI focused, and with substantial achievements in his career to date, Greg recognised the opportunity with Home Learning College as one in which he could further his outstanding leadership, commercial and strategic expertise.
His responsibilities within the business cover all aspects of marketing and advertising, including; prospect generation, channel and brand development, strategic partnerships, product development and market research.
Prior to joining the company he was Marketing Director for B2B IT training provider Learning Tree International, a role he held for 2 years. During this time he established Learning Tree (NASDAQ) as the UK market leader through the development of innovative multi-channel, on-line and off-line direct marketing, advertising, brand and telesales programmes.
Greg's career started at the Sun Alliance Insurance Group, where he helped establish their first direct to consumer business operation. Subsequently roles followed at PPP healthcare, Service Corporation International, where he set up and ran their UK direct marketing operation, and VNU, where he was part of the management team that developed and implemented the brand launch and ongoing commercial strategy for the media group's eCommerce venture, newmonday.com.
He is an active member of the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM).